Isla Inspired is a brand new Baby Boutique in Street. Opening their doors just before Christmas they have already made a huge impression in the childrenswear industry by winning ‘Shop of the Month’ for the UK’s leading organic childrenswear brand, Frugi.
Situated at the high street entrance to the Clarks Shopping Village, Isla Inspired has seen their customer base grow quickly attracting a variety of customers. Locals are delighted Street now has a shop catering purely to little ones, negating the need to travel out of town and shoppers in the Clarks Village are also frequenting the shop regularly, especially for their gift shopping. Isla Inspired is also attracting customers from further afield who are interested in natural living and specifically want the organic nature of the clothing for their children.
Owner, Fiona Burrows, says,
“We are absolutely thrilled to have won the Frugi Shop of the Month award with our opening shop window- ‘travelling home for Christmas’ theme. It has been a great start for the shop, we have only been open a short time and are really pleased with the support from our local community, we have lots of exciting plans for the shop and also fun window displays in the future.”
The shop makes a great shopping experience for people with little ones. It is a bright rectangular shape with plenty of space for pushing buggies as they browse the clothes. They have a popular Frugi Book swap area against one wall where children can borrow books and do some colouring, but remain fully visible to parents.
Caroline Flood, Commercial Director at Frugi,
“We are so pleased that Isla Inspired has won our January Shop of the Month award. As a brand new shop this is a great achievement. They have really worked hard and used the support from Frugi to create a fabulous display. Clarks Village is the perfect location for Frugi clothes and we wish them all the best with their new venture”.
Commenting on the Frugi range in store, customers are pleased that Isla Inspired offers something different from High Street chains and, they love the high quality of the clothes, vibrancy of the colours and uplifting fun of the designs. Isla Inspired sell range of baby clothing in 0-3 years as well as Mother and Baby products, perfect for gifting.